Unlock the Development Potential of Your Land – Without the Risk
If you’re a landowner in Essex, Suffolk or the surrounding counties, and you’re unsure what to do with your land, we can help you realise its value through the planning system.
We specialise in working with land that:
- Has no planning history
- Is greenfield or edge-of-settlement
- Has been inherited or held long-term
- Was previously rejected for development
What We Do
Approved Planning is a specialist land promotion consultancy. We work with landowners to navigate the UK planning system and secure development potential – without upfront costs or commitments.
We offer:
- Land promotion and planning strategy
- Agreement structuring (promotion, option, hybrid, joint venture)
- Planning applications and appeals
- Site disposal and uplift management
Understanding Landowner Agreements
Promotion Agreement
We fund the planning process. If planning is granted and the site is sold, we split the uplift in value with you.
Option Agreement
We agree to buy the land at a fixed market value (often with a premium), if we obtain planning permission.
Hybrid Agreement
A combination of both – useful for complex or phased developments where flexibility is needed.
Why Now?
- Changes in local plans are opening new development opportunities
- National housing demand continues to outpace supply
- Strategic land is in short supply for developers
- The pre-election environment is creating new planning momentum
What You Can Expect
- A free, no-obligation review of your site
- A recommended strategy tailored to your land
- All planning costs covered by us
- You retain ownership until planning is granted
- We only earn a return if planning succeeds and the site is sold
Frequently Asked Questions
Can I keep ownership of the land?
Yes. Under a promotion agreement, you remain the landowner until a buyer is found post-planning.
What happens if planning permission is refused?
You pay nothing. We cover all the costs and only earn if we succeed.
What’s the difference between promotion and option agreements?
A promotion agreement typically maximises value by creating competition between developers. An option agreement provides more certainty but may lead to a lower sale price.
How do I know if my land has potential?
We offer a free desktop review and can usually give you an initial view within 48 hours.
Start With a Free Planning Review
We assess land parcels from half an acre upwards and offer advice on:
- How planning might be achieved
- What the land could be worth with permission
- The best structure for you and your future goals
If you’re sitting on land you’re not sure what to do with – whether you’ve inherited it, held it for years, or are weighing up your retirement options – now may be the time to unlock its potential – contact us 0800 6122100
Internal Links to Add:
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